Past Issues

Every Wednesday, one proven strategy to help experienced professionals build premium coaching businesses. No fluff, just what works.

8 issues published

#008

Apr 29, 2026 · 4 min read

What makes a coaching offer hard to walk away from

Most coaches lose deals because they pitch a package, not an offer. Here are 4 moves from Hormozi's Grand Slam framework to make yours hard to walk away from.

#007

Apr 22, 2026 · 4 min read

Why most coaching niches fail

Before you spend 12 months building in the wrong market, run your coaching niche through these 4 tests: pain, purchasing power, targetability, and growth.

#006

Apr 15, 2026 · 4 min read

You don't have a pricing problem

Discounting your coaching rate to close deals? That's not a pricing problem — it's a positioning problem. Learn the 3-step framework to build an offer so specific that price comparisons stop making sense.

#005

Apr 8, 2026 · 4 min read

Who do you actually help?

Broad positioning doesn't attract more clients. It attracts less specific ones. A 4-question niche pressure test to clarify who you really serve as a coach.

#004

Apr 1, 2026 · 4 min read

The career experience you keep dismissing

Coaches with a clear niche charge 3-5x more than generalists. A 20-minute exercise to uncover the career experience you've been overlooking and build your coaching business around it.

#003

Mar 25, 2026 · 4 min read

How I built the Coaching Flywheel

The origin story behind the Coaching Flywheel: how 30+ coach interviews, a decade in SaaS, and one late-night domain purchase turned into a system for building a coaching business that compounds.

#002

Mar 19, 2026 · 4 min read

Forget Goals. Build Systems.

Goals got me started. Systems are what's keeping me going.

#001

Mar 11, 2026 · 4 min read

Why I'm Building Coachstack (and this newsletter)

How I sold my Honda Accord, hired a developer from a tweet, and built Coachstack's MVP for $8K in 3 weeks.

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