Past Issues
Every Wednesday, one proven strategy to help experienced professionals build premium coaching businesses. No fluff, just what works.
15 issues published
Jun 17, 2026 · 4 min read
The coach who changed my life, and why I built Coachstack
A coach transformed my life at nine. Now I'm building Coachstack to give everyone access to great coaching. Here's why it matters.
Jun 10, 2026 · 4 min read
Stop Selling Coaching. Start Selling Results.
Stop selling sessions — sell results. Learn how coaches transform their positioning from hourly packages to outcome-driven offers that command premium pricing and eliminate price wars.
Jun 3, 2026 · 4 min read
Price Like a Pro
Most coaches undercharge by 30 to 50 percent because they price the hour instead of the outcome. Learn the three shifts to value-based pricing that command premium rates.
May 27, 2026 · 4 min read
The three sales tools coaches avoid (and shouldn't)
Most coaches avoid scarcity, urgency, and guarantees because they've seen them done badly. Here's how to use all three honestly and close more discovery calls.
May 20, 2026 · 4 min read
Your grand slam coaching offer
Sales call dread is often offer feedback. Learn the 4 parts of a grand slam coaching offer that turns enrollment calls into easy yeses.
May 13, 2026 · 4 min read
Trust sells. Here's how to engineer it.
Most coaches build trust by saying more. The Value Equation reveals the four variables prospects actually weigh, and which one to fix first.
May 6, 2026 · 4 min read
What are you actually selling?
Most coaches describe what they do. The best ones describe what changes for the client. Here's the formula — plus three prompts and a worksheet to draft a coaching promise your ideal client can actually act on this week.
Apr 29, 2026 · 4 min read
What makes a coaching offer hard to walk away from
Most coaches lose deals because they pitch a package, not an offer. Here are 4 moves from Hormozi's Grand Slam framework to make yours hard to walk away from.
Apr 22, 2026 · 4 min read
Why most coaching niches fail
Before you spend 12 months building in the wrong market, run your coaching niche through these 4 tests: pain, purchasing power, targetability, and growth.
Apr 15, 2026 · 4 min read
You don't have a pricing problem
Discounting your coaching rate to close deals? That's not a pricing problem — it's a positioning problem. Learn the 3-step framework to build an offer so specific that price comparisons stop making sense.
Apr 8, 2026 · 4 min read
Who do you actually help?
Broad positioning doesn't attract more clients. It attracts less specific ones. A 4-question niche pressure test to clarify who you really serve as a coach.
Apr 1, 2026 · 4 min read
The career experience you keep dismissing
Coaches with a clear niche charge 3-5x more than generalists. A 20-minute exercise to uncover the career experience you've been overlooking and build your coaching business around it.
Mar 25, 2026 · 4 min read
How I built the Coaching Flywheel
The origin story behind the Coaching Flywheel: how 30+ coach interviews, a decade in SaaS, and one late-night domain purchase turned into a system for building a coaching business that compounds.
Mar 19, 2026 · 4 min read
Forget Goals. Build Systems.
Goals got me started. Systems are what's keeping me going.
Mar 11, 2026 · 4 min read
Why I'm Building Coachstack (and this newsletter)
How I sold my Honda Accord, hired a developer from a tweet, and built Coachstack's MVP for $8K in 3 weeks.
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